Cartel Flowers Uses Multi Stop Route Planner

Cartel Flowers, a florist business based in Melbourne Australia, founded by Amanda, provides a wide range of floral arrangements and gifts for various occasions. They offer delivery services across the country, ensuring that customers can send flowers anywhere within Australia and even internationally. The business specializes in luxury floral designs for events such as weddings, corporate functions, and special occasions like Valentine’s Day and Mother’s Day.

Challenge

During busy delivery weeks, particularly around major holidays, Cartel Flowers must manage hundreds of orders, which requires breaking up delivery routes into the most efficient runs. The primary challenges include:

Efficiently splitting delivery routes among multiple drivers.

Minimizing backtracking and missed addresses.

Keeping track of each driver’s progress throughout the day.

Handling customer inquiries about delivery statuses.

Solution

Cartel Flowers implemented MyRouteOnline, a multi stop route planner, to streamline their delivery operations. According to Amanda, “We use MyRouteOnline for busy delivery weeks and especially during our busiest times of the year – Valentine’s Day and Mother’s Day where we have hundreds of orders being hand-delivered all over the city and we need to break up our routes into the most efficient runs.”

Implementation

1. Data Input: Each day, the number of available drivers and delivery addresses are input into MyRouteOnline. Amanda notes, “The ability to be able to input how many drivers are available on a particular day and have the site do the rest of the work of splitting up the runs in the most efficient way based on the parameters entered is such a time saver – I’m not sure how else we would be able to do this!”
2. Route Optimization: The multi stop route planner create smart multi stop routes, ensuring minimal backtracking and optimal delivery sequences.
3. Driver Tracking: Each driver’s multi stop route is printed and kept handy, allowing the team to track progress and address customer inquiries in real-time. “We also keep copies of each driver’s run handy so we can track how they are progressing throughout the day, which also assists with customer enquiries as to how far away their delivery is,” Amanda explains.

Benefits

Time Savings: The automated route planning saves significant time that would otherwise be spent manually organizing routes.

Cost Efficiency: By reducing backtracking and optimizing routes, Cartel Flowers saves on fuel and vehicle maintenance costs.

Customer Satisfaction: Efficient routing ensures timely deliveries, maintaining the quality of flowers and enhancing customer satisfaction.

Operational Efficiency: The ability to track driver progress helps in managing customer expectations and inquiries effectively.

Results

Cartel Flowers has consistently used MyRouteOnline for nearly 8 years and reports significant improvements in delivery efficiency and customer satisfaction. “We’ve been using MyRouteOnline consistently since 2016 and are yet to find anything that rivals it. The price is very reasonable too for how much time it saves us,” Amanda states.

Conclusion

MyRouteOnline has proven to be a vital asset for Cartel Flowers, enabling the business to handle peak delivery times with ease and efficiency. The software’s ability to automate route planning and provide real-time tracking has not only saved time and costs but also ensured high levels of customer satisfaction. Amanda, the founder of Cartel Flowers, highly recommends MyRouteOnline for any florist or delivery-based business looking to optimize their operations.